Within the project a workshop on branding for libraries titled as New Opportunities, New Behaivours, New Consumers was organized during QQML2015 Conference (7th International Qualitative and Quantitative Methods in Libraries) on 26-29 May 2015, in Paris, France.
In this two hours workshop participants learnt about branding, how libraries can use branding, what tools are available and how to evaluate the metrics. 11 librarians and 4 faculty (total 15 people) particiapted in this workshop.
